Provenance | The Proof Behind Product Claims

Built on industry standards

Our methodology has been built over a decade alongside regulators and certification bodies, producing the structured data AI systems are designed to cite.

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Used by leading retailers and AI systems

Proof Points are active across leading retail partners and cited by AI systems – surfaced on product pages, search and recommendations.

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The validated product data AI commerce runs on

• For brands – validate your claims once, get your products discovered across retailers and AI systems

• For retailers – give your AI shopping assistants the validated product data they need to recommend with confidence.

Find brands who are proving their claims

1,600+ brands with independently validated claims across beauty, personal care, food and more. Every claim validated against industry and regulatory standards.

• Vegan\ 248

• Carbon Measured\ 41

• Diversity-Led\ 144

• Female-led\ 144

• Gives to Charity\ 139

• See all categories

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  Biona Organic\
  Food & Drink\
  16Proof Points\
  VeganVegetarianNatural or Organic Ingredients+5 more](/content/brands/windmill-organics-ltd/index.html)

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  Tropic Skincare\
  Skincare\
  15Proof Points\
  VeganVegetarianCruelty-Free+10 more](/content/brands/tropic/index.html)

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  Faith in Nature\
  Skincare\
  14Proof Points\
  VeganVegetarianCruelty-Free+6 more](/content/brands/faith-in-nature/index.html)

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  Emma Lewisham\
  Skincare\
  13Proof Points\
  VeganVegetarianCruelty-Free+8 more](/content/brands/emma-lewisham/index.html)

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  Evolve Organic Beauty\
  Skincare\
  13Proof Points\
  VeganVegetarianCruelty-Free+7 more](/content/brands/evolve-organic-beauty/index.html)

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  Medik8\
  Skincare\
  13Proof Points\
  VeganVegetarianCruelty-Free+5 more](/content/brands/medik8/index.html)

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  Pip Organic\
  Food & Drink\
  13Proof Points\
  VeganVegetarianDiversity-Led+5 more](/content/brands/pip-organic/index.html)

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  Figure 1\
  Skincare\
  12Proof Points\
  VeganVegetarianCruelty-Free+7 more](/content/brands/fig-1/index.html)

Find products with proven claims

85K+ products with independently validated claims across beauty, personal care, food and more. Every claim validated against industry and regulatory standards.

• Expert Tested\ 772

• Cruelty-Free\ 54496

• Natural or Organic\ 986

• Refillable\ 1128

• See all categories

• Tower 28 Beauty\
  SunnyDays SPF 30 Tinted Sunscreen Foundation - 15 Melrose - 30ml\
  Partly Recycled Packaging\
  Clinically Tested for Efficacy\
  PETA Cruelty-Free & Vegan

• Figure 1\
  Hydrating & Balancing Toner - Refill - 30ml\
  Refill Solution\
  Vegan\
  Clinically Tested for Efficacy\
  +1 more

• Dr Levy\
  Dr. LEVY Switzerland Fire & Snow 40ml\
  Vegan\
  PETA Cruelty-Free & Vegan\
  Clinically Tested for Efficacy\
  +1 more

• Page inc\
  Aromatic Face Cleanser\
  The Vegan Trademark\
  Dermatologically Tested

• Sans [ceuticals]\
  Cell Repair Body Face Lotion\
  Scientifically Tested

• bfou\
  GINSENG SEED MILK MIST\
  Scientifically Tested

• Summer Fridays\
  Summer Fridays Lip Butter Balm 15g (Various Shades) - Vanilla Beige\
  Clinically Tested for Efficacy\
  Vegan\
  Cruelty Free International

• KORA Organics\
  Kora Organics Turmeric Glow Foaming Cleanser 30ml\
  PETA Cruelty-Free\
  EWG VERIFIED™\
  Vegan\
  +1 more

About Provenance

The independent source of proven product claims

Provenance has spent a decade building the methodology, standards infrastructure and retailer network that makes product claims trustworthy.

The Provenance Framework covers more than 125 claim types, mapped to 80+ certification bodies, regulatory frameworks and evidence standards across EU and global markets.