NATRUE Natural | Provenance Framework

Proof Point Level

Product

Standard Summary

• All products need to meet NATRUE’s requirements for natural and naturally derived ingredient content (requirements are product type specific, water is excluded from the calculation of the natural or organic content in a product)

• If palm oil is present it should be from a certified supply chain (RSPO or similar)

• At least 75% of a brand’s full product range should be certified

• Products are free from ingredients of petrochemical origin

• Products are free from GMOs

• Products are free from synthetic perfumes and parabens

• Products are free from microplastics – both solid microbeads and liquid polymers

• Audits take place in person and the certification needs to be renewed every two years

• Products sold in countries where animal testing is required by law cannot be NATRUE certified

Additional Resources

Natrue Standard

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